Tools

Tools

Research and Insight Solutions

We deliver end to end market research and insight selecting the methodology and tools based on the client need recognising that different organisations and brands have different needs, that no one size fits all.

1.

Desk Research

* Access to a wide range of trends data
* Analysing existing (client) data sets
* Social listening
* Semiotics

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2.

Quantitative Research

* Online, face to face or telephone surveys
* Segmentation
* Conjoint or trade off
* Key driver analysis
* Modelling data

3.

Qualitative Research

* Online or in person focus groups
* IDIs (individual depth interviews) via telephone, online or face to face
* Shop-a-longs/ accompanied shops
* Workshops
* Online communities
* Mobile ethnography
* Ethnography
* Customer journey mapping
* Persona development

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