Team

Team

Core Team

Our consultancy has a core team of highly experienced professionals who will understand the client need, and work, as required with a wide variety of expert specialists from related disciplines to deliver exactly what is needed. Our work spans commercial, government and third sector clients.

Louise Stacey
Managing Director

Louise has over 20 years experience in the market research industry with significant agency and client-side experience. She is well sighted across all qualitative and quantitative practice, and is adept at blending traditional practice with newer digital tools and techniques to get optimum results. Her knowledge is expansive. She is also routinely applies behavioural frameworks to her work where she finds this can bring a more coherent and rounded understanding of consumers, the challenges brands face and how to overcome these to drive effective change.

Mel Cohen
Senior Consultant

Mel also has over 20 years experience in market research. She is highly valued by clients and is an exceptional award-winning qualitative researcher with highly tuned skills as a moderator. This has led to varied portfolio of recent work including:

  • work with vulnerable adults to improve a financial service,
  • testing virtual reality concepts with senior business decision makers in FTSE 100 companies for a significant global tech brand,
  • optimising a website for a luxury furniture brand
  • finding out what small and medium businesses response is to government growth initiatives.

Terna Jibo
Senior Consultant

Terna is a lateral and strategic thinker and creative-problem solver with more than ten years robust and strategic thinking credentials gleaned from working in journalism, market research, trend forecasting, communications planning, mobile, digital and design agencies. Adept at foreseeing and moving ahead of tomorrow’s uncertainty to ensure culturally and commercially relevant solutions that add value in people’s lives.

Leanne Ford
Social Listening Consultant

Leanne is a strategic digital communications and marketing professional with agency, charity and public sector experience. She uses a range of tools to track spontaneous digital activity to discover the brands, content and people being discussed online.

A good starting point to many of our client’s questions is what can we learn from listening to people online, whether via social media, or on forums and blogs. It can be helpful in shaping ideas for campaigns or product innovation, and these can then be tested in more formal primary research.

Leanne’s positive personality and can-do attitude fit right in with the rest of the team.
She balances screen time with a love of movement – playing recreational netball, running, lifting weights and relaxing with yoga.

Extended Team