Brands today are facing many different challenges, and consequently, they are seeking to stay relevant and current, as well as being distinctive. Through our work, we find…
Clear branding is one way of getting noticed.
Research and social listening can be effective in helping to deeply understand a brand or the issues surrounding it. Having a more informed view of consumers, and their relationships with brands, can lead to new opportunities and ultimately increase the brand’s share of mind. This stand-out effect often leads to the brand being a key choice even when multiple options are present.
Digital presents many opportunities, especially to build physical availability of brands. Successful brands seek to build breadth and depth of distribution in space and in time. For some brands, this might be about local channel development, and for others it might mean developing, and trading in, new markets.
Innovating current products, and developing new ones, can also help unlock new growth for brands. We often find ourselves at the start of the innovation process and following it through to the end.
Here’s a flavour of our work across these areas helping different brands expand and grow.
We have worked together across all research disciplines telling compelling stories with data using interactive workshops and digital toolkits. Louise’s enthusiasm, creativity, organisation and collaborative working style have led to the successful delivery of multiple
projects across the globe.
Louise holds that oft-used but seldom meant title of ‘a safe pair of hands’. At Viacom Louise demonstrated a sound understanding of young people’s views, ideas and behaviours all within the context of a bigger content and cultural picture.
Louise demonstrated a strong ability in research techniques. She brought a positive approach to everything she has done. I would have no hesitation in recruiting Louise again for similar work, if the opportunity arose.
I’ve have been consistently impressed by Louise’s professionalism, passion and her ability to connect insight and research in a holistic manner.
We’ve worked on everything from desk research, qualitative depths with high profile stakeholders, all the way through to running large scale quantitative research. She is adept at analysing and presenting these various forms of research in an interesting, compelling way that builds the trust of teams and senior leaders.
On a personal level Louise is a pleasure to work with, always making time to help other members of the team and bringing a real energy and sense of fun to the office. I would happily work with her again in an instant!
We were very impressed with the brand analysis work undertaken by Louise and her team from the very start of the project. She took time to understand our business model and how we engaged with our customers before she advised us on the approach she would recommend to achieve the best research outcome.
There is no doubt that the quality of the data provided by Louise has enabled us to shape our business strategy and marketing objectives in a more targeted way.
She showed a good understanding of the insurance marketplace She and was able to present a most detailed report on our own brand in relation to the rest of the market when measured on a range of outcomes including service, pricing, affinity and brand.