Help us win in new markets
A major US cereal bar manufacturer entering the UK market needed to refine its product, as well as marketing and channel plans to ensure a successful launch and importantly, a competitive edge.
We conducted a 2 stage “test and learn” online quantitative research project with the core target using consumer feedback at stage 1 to inform more testing and refinement at stage 2. The magic in the data was achieved with advanced analytics using key driver and cluster analysis, and a simple conjoint approach highlighting new opportunities for targeting.
We recognise the value in and enjoy collaborating with others; often challenging the status quo to unlock answers to business questions in many different ways.