Help us win in new markets

1

Question:

A major US cereal bar manufacturer entering the UK market needed to refine its product, as well as marketing and channel plans to ensure a successful launch and importantly, a competitive edge.

We conducted a 2 stage “test and learn” online quantitative research project with the core target using consumer feedback at stage 1 to inform more testing and refinement at stage 2. The magic in the data was achieved with advanced analytics using key driver and cluster analysis, and a simple conjoint approach highlighting new opportunities for targeting.

2

Delivery:

3

Delight:

We recognise the value in and enjoy collaborating with others; often challenging the status quo to unlock answers to business questions in many different ways.

Help us win in new markets

A major US cereal bar manufacturer entering the UK market needed to refine its product, as well as marketing and channel plans to ensure a successful launch and importantly, a competitive edge.

Help me win a new audience

The end client, greentomatocars, is London’s premier environmentally focussed car service. It was keen to expand and grow its business with a rebrand of the company to appeal to a wider business audience, while still retaining a sense of quirkiness (which along with its strong environmental credentials was at the core of its brand).

Help future-proof our brand

A significant UK-based children’s charity needed to ground its long-term strategy within emerging trends in the sector. It was keen to realise how its brand could be optimised digitally.

Build compelling & memorable stories!

Our client, Fraction, is a strategic consultancy, focussed on helping significant global leading brands across a range of industries find new growth. Fraction was instrumental in helping their client, a world leader in soft drinks manufacturing, use new data to identify patterns in drinking behaviour so that the potential of its full portfolio could be realised.

Help us grow through channel expansion

Our client, Fraction, is a strategic consultancy, focussed on helping significant global leaders across a range of industries find new growth. A UK-based pizza and pasta chain approached Fraction to help develop a new concept to meet consumers’ needs for restaurant- quality food at home.

Bring our segmentation to life

Our client was a government department. They had undertaken a robust segmentation of the UK small, medium and mid-sized business universe. A much more accessible and creative reporting format was required to optimise interest and usage of the piece across a range of cross government teams in marketing and communications.

2019-06-25T14:14:39+00:00