Help me win a new audience
The end client, greentomatocars, is London’s premier environmentally focussed car service. It was keen to expand and grow its business with a rebrand of the company to appeal to a wider business audience, while still retaining a sense of quirkiness (which along with its strong environmental credentials was at the core of its brand). Our client was the creative brand agency, NUW Creative.
A series of face to face qualitative focus groups were undertaken with both current and potential users of the brand to get a deep understanding of the views of the brand, and its potential stretch into newer territories. The research also specifically tested a series of new creative concepts for the brand.
The research was key to helping the core team understand their brand from the consumer perspective, and to realise winning concepts and understand why these shone through. See here the winning executions and find out more about the development of ideas. NUW Creative.