Help me win a new audience

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Question:

The end client, greentomatocars, is London’s premier environmentally focussed car service. It was keen to expand and grow its business with a rebrand of the company to appeal to a wider business audience, while still retaining a sense of quirkiness (which along with its strong environmental credentials was at the core of its brand). Our client was the creative brand agency, NUW Creative.

A series of face to face qualitative focus groups were undertaken with both current and potential users of the brand to get a deep understanding of the views of the brand, and its potential stretch into newer territories. The research also specifically tested a series of new creative concepts for the brand.

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Delivery:

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Delight:

The research was key to helping the core team understand their brand from the consumer perspective, and to realise winning concepts and understand why these shone through. See here the winning executions and find out more about the development of ideas. NUW Creative.

Help us win in new markets

A major US cereal bar manufacturer entering the UK market needed to refine its product, as well as marketing and channel plans to ensure a successful launch and importantly, a competitive edge.

Help me win a new audience

The end client, greentomatocars, is London’s premier environmentally focussed car service. It was keen to expand and grow its business with a rebrand of the company to appeal to a wider business audience, while still retaining a sense of quirkiness (which along with its strong environmental credentials was at the core of its brand).

Help future-proof our brand

A significant UK-based children’s charity needed to ground its long-term strategy within emerging trends in the sector. It was keen to realise how its brand could be optimised digitally.

Build compelling & memorable stories!

Our client, Fraction, is a strategic consultancy, focussed on helping significant global leading brands across a range of industries find new growth. Fraction was instrumental in helping their client, a world leader in soft drinks manufacturing, use new data to identify patterns in drinking behaviour so that the potential of its full portfolio could be realised.

Help us grow through channel expansion

Our client, Fraction, is a strategic consultancy, focussed on helping significant global leaders across a range of industries find new growth. A UK-based pizza and pasta chain approached Fraction to help develop a new concept to meet consumers’ needs for restaurant- quality food at home.

Bring our segmentation to life

Our client was a government department. They had undertaken a robust segmentation of the UK small, medium and mid-sized business universe. A much more accessible and creative reporting format was required to optimise interest and usage of the piece across a range of cross government teams in marketing and communications.

2019-06-25T13:11:37+00:00