A major US cereal bar manufacturer entering the UK market needed to refine its product, as well as marketing and channel plans to ensure a successful launch and importantly, a competitive edge.

The end client, greentomatocars, is London’s premier environmentally focussed car service. It was keen to expand and grow its business with a rebrand of the company to appeal to a wider business audience, while still retaining a sense of quirkiness (which along with its strong environmental credentials was at the core of its brand).

A significant UK-based children’s charity needed to ground its long-term strategy within emerging trends in the sector. It was keen to realise how its brand could be optimised digitally.

Our client, Fraction, is a strategic consultancy, focussed on helping significant global leading brands across a range of industries find new growth. Fraction was instrumental in helping their client, a world leader in soft drinks manufacturing, use new data to identify patterns in drinking behaviour so that the potential of its full portfolio could be realised.

Our client, Fraction, is a strategic consultancy, focussed on helping significant global leaders across a range of industries find new growth. A UK-based pizza and pasta chain approached Fraction to help develop a new concept to meet consumers’ needs for restaurant- quality food at home.

Our client was a government department. They had undertaken a robust segmentation of the UK small, medium and mid-sized business universe. A much more accessible and creative reporting format was required to optimise interest and usage of the piece across a range of cross government teams in marketing and communications.