Build compelling & memorable stories!
Our client, Fraction, is a strategic consultancy, focussed on helping significant global leading brands across a range of industries find new growth. Fraction was instrumental in helping their client, a world leader in soft drinks manufacturing, use new data to identify patterns in drinking behaviour so that the potential of its full portfolio could be realised. Our role was in developing creative digital toolkits to ensure maximum usage of the data.
We brought the stories to life using a series of engaging movies. These short movies were effective in helping teams to think about, and act on, the wider brand and category opportunities.
Video is now a key insight asset revolutionising our industry, and we are delighted to be at the forefront of it. This was a highly collaborative project combining NUW Creative’s technical video production expertise, Fraction’s knowledge of the client’s business and our creativity and insight capability. The client was delighted as this medium quickly engaged teams in the insight that mattered most.