Is foresight the new insight With COVID-19 causing dramatic changes in consumer habits and behaviours, how will insight be used to drive businesses forward in the future “new normal”? In London we are 6 weeks into lockdown! My new routines in lockdown living I
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Foresight to fuel future ideas and innovation –top 5 predictions! The benefit of hindsight... guiding brands to culturally relevant choices based on behavioural shifts seen following the 2008 recession The starting point in all this is that people have changed as a result of COVID-19,